HR’s Role in Corporate Competitiveness

The event will be held in Tate Modern, Bankside, London, SE1 9TG on 27 June 2007

The dynamics driving competition and change are increasing pressure on HR functions to make a visible, value driven contribution to strategic planning and implementation at all levels of their business.
In this half day workshop Gordon Hewitt, with David Brennan, Chief Executive of AstraZeneca, invited HR Directors to rethink the basis of being a ‘strategic partner' and to assess the implications this has for the future role of HR within business.

The dynamics driving competition and change in the private and public sectors - increased speed, complexity, ambiguity and volatility - are posing questions about the nature of the ‘strategic challenge' and the adequacy of traditional strategy models. Diminishing CEO tenure is one high level indicator of the accumulating pressures, as is the demand for HR functions to demonstrate real added value at a strategic level in their business. So, what standard should HR and OD aspire to in contributing to strategic thinking and the effectiveness of strategy implementation? How should leaders in these areas interact with senior colleagues to think outside the box as well as cope with immediate priorities - and to decode, shape and play ‘new games with new rules'?
In this half-day workshop, supported by a CRF Research Briefing, Gordon Hewitt drew on his worldwide research, teaching and consultancy among global corporations to examine the new demands on corporate strategy and competitiveness. Together with David Brennan, Chief Executive of AstraZeneca, he urged HR directors to rethink the basis of being an effective ‘strategic partner', and what this implies for HR's future role and value-creation scorecard.